Walmart's clown commercial from Publicis & Hal Riney (posted below), which broke during Sunday's NFL playoffs, is so unlike the retail giant's usual image that it borders on weird self-mockery. After all, it connects something everyone should hate (i.e., Walmart) with something they already hate (i.e., clowns). The setup is amusing enough, but the scream goes on so long, it becomes uncomfortable—and if the viewer feels that way, the terrified kids will practically be shitting themselves. How they thought this would reflect well on the brand is anyone's guess. Maybe they downsized the people in charge of thinking this stuff through.
—Posted by David Kiefaber