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Last year, Middle Eastern clothing chain Centrepoint launched what surely ranks as the most existential retail campaign of all time. In "Sabotage," a charmingly fatalistic black-and-white spot from Impact BBDO Dubai, the brand stranded a pouting, nattily attired hero on some railroad tracks with a train fast approaching.
Now, the marketer hits an even more harrowing note with a stylish monochrome commercial called "Lies." It uses a fiendishly fiery visual metaphor to remind us that life is full of nasty—often deadly—surprises that can come at us from anywhere, at any time, filling our day with heartache and despair.
At such times, however, Centrepoint has got you covered.
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