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Kudos to Procter & Gamble brand Lenor (known in the U.S. as Downy) for managing to eroticize fabric softener in surprisingly poetic fashion.
Each of these four long-form ads from Grey Dusseldorf delivers a cheeky ode to a different type of garment—skirts, trousers, shirts and scarves.
The first may be the wittiest, but overall they feature some of the richest copy in recent years, full of little twists and turns perfectly juxtaposed with a wildly varied montage that splices contemporary footage with older live clips, stills and cartoons spanning the better part of a century—not to mention a few much older works of art.
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