Like Clockwork, These Brands Found Time for Absurd Tweets About the Apple Watch

New gadget brings out the visual gags

By now you've heard all about Apple's new gadget—that futuristic iPhone accessory known as the Apple Watch. When the biggest brand in the world releases a new product, it's a cultural event. And that means Twitter explodes as everyone—including brands—offers their hot take on the new timepiece.

Check out some of the brand tweets below, whose subtext is clear: Apple is cool, but it's time to pay attention to us instead.