In Clever Extension of 'Got Milk?' Boy Scouts Sell the Perfect Complement for Girl Scout Cookies

A simple idea that only took 100 years

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Eating cookies without milk is like enjoying a spoonful of peanut butter without a heavy dose of chocolate. It doesn't make sense and leaves you feeling completely empty inside.

And yet the Girl Scouts of America have been selling their delectable cookies outside of grocery stores and shopping malls without milk for nearly 100 years. Is this tragic omission actually an opportunity for another group of entrepreneurial youngsters?

In a cute stunt from Goodby Silverstein & Partners, "The Scouts Milk Mission" tapped a group of Boy Scouts to track down Girl Scouts selling cookies and make sure plenty of milk was accessible for all those hungry cookie lovers.

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