Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Euro RSCG in Italy unleashed this Citroën spot in which the luggage you can't fit in your car takes the form of a dog—travel-bag body, blow-dryer head, socks for ears—who's heartbroken that you're abandoning him. Luckily, you can fit all of your crap into Citroën's Picasso Spacebox. "Don't leave the stuff you love behind" is the message. I'd say the mock mutt is fetching, but that would be worse than using the word unleashed, which I did a few lines back.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in