Cisco Valet ads don't really make any sense

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Cisco introduced its Valet routers this spring with some quirky ads that are still running. Each spot (one below, two more after the jump) presents the same scenario: A person starts to install the Valet, gets distracted by something weird, then looks back to see the network is ready. It's not really clear what the weird things—a dog in scuba gear, another on a treadmill, a giant fish, a cow being lowered by a crane—have to do with routers, or ease of use, or anything Valet-related, really.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in