Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Former BBH U.S. chairman Cindy Gallop gave Wired a sneak peak of her new venture. She's planning to launch IfWeRanTheWorld.com, a Web site to help people organize do-gooder projects. The idea is to use social networking to turn altruism into action on a big scale. Rather than just join a Facebook group to align with a cause, users will be asked to actually do something to effect change, bit by bit. And yes, there's an advertiser angle.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in