This haunting Cancer Patients Aid Association print campaign from Canadian shop Bleubancrouge warns us that "cigarettes smoke people." All that's left of them in the motel room and bistro are disembodied arms that are themselves burning down even as the fingers still clutch at their cigarettes. The message that the addiction controls and devours its hosts is even more unsettling than the stark, surreal imagery. Small details—the impression on the sheets, lipstick on the coffee cup—underscore the point that ultimately only the addiction remains. The rest of the smoker might as well be invisible, doing nothing more than raising that cigarette for a few last puffs before the final burnout. Via Ads of the World.
—Posted by David Gianatasio