Cigarette ad offers a metaphor with teeth

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Over at The New York TimesFreakonomics blog, Ian Ayres presents a probing analysis of this cigarette ad, which he found posted around Athens, Greece. If the bulldog is the smoker, and the bone is the “Silk Cut” cigarette that he’ll face any risk for, then what does the alligator represent? What potentially fatal danger could a smoker possibly be willing to flout in the name of rich, smooth flavor?

—Posted by David Griner

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in