Cigarette ad offers a metaphor with teeth

Over at The New York TimesFreakonomics blog, Ian Ayres presents a probing analysis of this cigarette ad, which he found posted around Athens, Greece. If the bulldog is the smoker, and the bone is the “Silk Cut” cigarette that he’ll face any risk for, then what does the alligator represent? What potentially fatal danger could a smoker possibly be willing to flout in the name of rich, smooth flavor?

—Posted by David Griner