Church Billboard Questions Christmas Story

Joseph-mary

Not about to let the pushy atheists hog the spotlight in New Zealand, a progressive Anglican church has commissioned this billboard just in time for Christmas. Designed by M&C Saatchi for St. Matthew in the City, the ad shows a morose Joseph in bed next to a disappointed Mary, with the headline: "Poor Joseph. God is a hard act to follow." The idea is to question the literalness of the conception story, and bring some more critical thinking to the tenets of Christian fundamentalism at Christmastime. "Is the miracle a male God sending forth his divine sperm, or is the miracle that God is and always has been among the poor?" asks priest Glynn Cardy. Of course, the real miracle will be escaping censure from the ad watchdog.