There’s a detail in this Brandweek story about the "chocolate wars" that really stands out. It seems Hershey is seeking to “recruit hosts for 10,000 chocolate parties during the April 25 weekend.” Chocolate parties!? That’s also part of my utopian vision, and needless to say, I volunteer as a host. (Back of the line, Griner!) The lead agency on Hershey’s Bliss is Havas’s Arnold, aka Adland’s Party Machine, so anything could happen at these bashes. (There might even be chocolate wrestling. Well, probably just chocolate sampling. But that’s still pretty good.) Just don’t invite that M&Ms guy. He’s got issues.
—Posted by David Gianatasio