There's certainly been a social media hacking spree of late. And over the weekend, Chipotle's Twitter feed fell victim to an attack by some despicable and unoriginal ne'er-do-wells.
It was only a few years ago that Chipotle staged a fake Twitter takeover that made its account look hacked, but this time it was real. And while it lasted only a few hours, it was pretty terrible. Late Saturday night into Sunday morning, the account was hijacked and slapped with a swastika avatar—and tweeted out some awful stuff.
It was also the second Nazi-related brand attack in the past week, and not the first racially charged sentiment in recent memory. Once the brand regained control of the account, it issued the following apology:
We apologize for the very offensive messages sent out from our account earlier tonight. We were unfortunately hijacked temporarily. -Joe
— Chipotle (@ChipotleTweets) February 8, 2015
Chris Arnold, Chipotle's communications director, told USA Today: "Our Twitter account was hijacked overnight for about two hours during which a series of offensive tweets was posted to the account. … We apologize for the nature of the posts that were made during that time, and we are now conducting an investigation to try to determine what happened and who might have been involved."
Even if they figure out who did it, they wouldn't deserve a mention by name.