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Chipotle really wants you to know how much it loves the environment. It's already built a successful advertising strategy around trumpeting its commitment to sustainable farming. Now, the brand has taken to recycling the vinyl from its old billboard advertisements into lunch bags and selling them online to raise money for its charity organization. (Billboard bags have been made before—notably by Yak Pak and TerraCycle, which came up with messenger bags.) Under the Chipotle program, $18 gets you a super-fashionable accessory that will make you feel warm and fuzzy because you're so eco-friendly.
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