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Here's a candidate for most mercenary ad of the year—a homemade spot that was among those entered into Chevrolet and MOFILM's Oscars competition. Thankfully, it didn't win.
It opens on a young woman getting ready to say goodbye to her Golden Retriever. It then heart-wrenchingly backtracks through her relationship with the pet, all the way back to her childhood. It is beautifully written and produced, and will make you feel sad, and make you smile, and then make you angry when you realize Chevy is a dick that has shamelessly manipulated love for a dying dog to get you to buy a car—by slapping the punny "A best friend for life's journey" tagline onto a shot of an Equinox at the end.
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