Chevy gets in the spirit with Autobots site

Transformers Speaking of Chevy and Transformers, the GM nameplate is encouraging people to design their own Chevy Autobots. The winner gets tickets to the movie premiere. The microsite even has the typical anime mech-fighter battle with the widescreen angles and everything. Having the rabble customize company logos, mascots and characters like this is nothing new, but at least it lets them dictate how the product is sold to them, as opposed to letting the geniuses behind the Starburst wetsuit thing or Hot Pocket Dojo stink up the joint. Maybe Mars Bar will take the hint and let Simpsons fans design their own Chocobots.

—Posted by David Kiefaber