Cheese Is Death, Says Grim Reaper Billboard in Wisconsin

Ad assaults Packer fans in Green Bay

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Driving a wedge between Wisconsinites and cheese seems like a bad idea. But the Physicians Committee for Responsible Medicine tries just that with this billboard casting the Grim Reaper as a cheesehead. The sign debuts Monday near Lambeau Field, where the Green Bay Packers routinely send opponents to meet their maker and the team's fans don fromage chapeaus to bug the rest of humanity to death. Copy reads, "Warning: Cheese can sack your health. Fat.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in