Changing times for ‘TV Guide’

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

We were pleased to read this morning that TV Guide is going to a large-size format, even if the change strikes us as at least five years late—any weekly publication so thick that it could serve as an end table seems destined for the recycling bin from the get-go. It’s also smart to concede that no one picks up magazines anymore just to find out when their favorite show is on; thus, the new TV Guide, which launches in October, won’t feature all the listing minutiae that used to be its bread and butter.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in