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If you believe nothing is good enough to give Dad on Father's Day, Century 21 has the perfect gift idea for you: Why not give the big guy a parcel of land in Nothing, Ariz.?
After all, he's got plenty of sweaters, ties and cologne already. And when you ask Dad what he wants for his big day, the dude always makes with the awe-shucks routine and mumbles, "Nothing." So getting stuck with a piece of bone-dry, ghost-town real estate in a sweltering desert, 120 miles from Phoenix, would serve him right!
MullenLowe created the cute campaign, explained in the sand-choked video below:
Sure, it's a bit of a fixer-upper, but those tumbleweeds and cattle skulls are retro-Western chic, and the buzzards keep the place clean, we'd imagine.
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