Mobile marketers take note: The 30-second TV spot may be dead, but the 30-second feature film is just getting started. Mike Potter, an Ithaca College junior, won the school’s first annual CellFlix Festival, for films captured exclusively via cell phone. His entry, “Cheating,” is exactly the kind of slice-of-life vignette perpetually attempted by long-distance carriers. Except his is authentic. Hey, if he can win an award with just his cell phone and a cast of two, imagine what he can do with a multimillion-dollar ad budget. Hint to agency recruiters: He’s probably in the campus directory.
—Posted by Deanna Zammit