CBS lays a rotten egg in its media plan

And we thought every surface on the planet (and some off it) was already graced (or is it sullied?) with ad messages. Remember the chucklehead who had a logo tattooed on her forehead for a measly $10,000? Or the money-grubbing couple who tried to auction the name of their newborn? (Sanity prevailed, and there were no takers there.) Now, along comes CBS with its own harebrained scheme: putting its signature eye logo and messages about its new fall shows on eggs.