Cat-litter brands clawing each other over ad

Fresh-Step

Let's start off the new workweek with the stupidest argument ever, courtesy of Arm & Hammer, which is suing Clorox, claiming false advertising in one of the latter's Fresh Step cat-litter commercials. The offending ad claims that cats prefer the smell of Fresh Step to Arm & Hammer's Super Scoop. Like all ridiculous lawsuits, this little cat fight is loaded with gems. Arm & Hammer makes sure to note that "cat perception of malodor is materially different than human perception" and that "inter-cat behavior can impact cats' use of a particular litter box in ways that have nothing to do with cat preference for or rejection of a particular litter." The suit also reminds everyone involved that "cats do not talk." It goes on like that for a while, too. It's like listening to Professor John Frink argue with a clone of himself.