Liberty Mutual’s "Carnival" ad continues the insurance company’s theme of promoting ethics, which we’ve touched on in previous posts. It’s also fitting that its cloudcookooland where strangers are nice to each other includes a carnival full of attractive, or at least normal-looking, people. Even the people who operate the rides look like they’ve evolved right along with the rest of us, which seems a bit ridiculous to anyone who has actually attended a carnival or state/county fair. Better are the short films on Liberty Mutual’s Reponsibility Project site, including the wonderfully animated "Lighthouse."
—Posted by David Kiefaber