Carlsberg tries to 'unbottle' bashful Swedes

Carlsberg beer and ad agency Akestam Holst are going social in Sweden with their “Unbottle Yourself” mobile app, inviting the nation to let its collective blond hair down and loosen up a little. Weird, I’d always considered Sweden a swingin’ sexy socialist paradise. Wasn’t there a song called “Sweden Swings (Like a Pendulum Do)”? Kidding. I know that was Norway. The Carlsberg contest asserts that Swedes are “the most reserved people on the planet,” and since there’s no way an alcoholic beverage would ever exaggerate in its advertising, I guess that must be true.