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Earlier this year, Carlsberg launched a line of male grooming products—shampoo, conditioner and body lotion—made with its beer.
Now, the brewer is marking Movember by expanding the series with a shaving gel, aftershave and mustache cream, while encouraging consumers to buy the products to support men's health.
A new video covers the broad strokes of the initiative, including the obligatory testimonials about the benefits of grooming with beer, as well as shots of guys both drinking it and enjoying serious facial-hair pampering.
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