Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
You can debate the effectiveness of magazine advertising all day long, but this Carlsberg ad from Belgian agency Duval Guillaume is undeniably useful. Follow the instructions, and you can use the flimsy piece of paper to open a bottle of Carlsberg. That's pretty cool, but does it make this "probably the best ad in the world"? Not if you consider the likely inspiration—this YouTube video (1.8 million views) showing a guy using a piece of paper to open, yes, a bottle of Carlsberg.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in