‘Captivity’ campaign gets out of jail free

Captivitybillboard2
Move over, Dolce & Gabbana, there’s a new ad controversy in town—but not for long. The makers of the horror movie Captivity said they would withdraw billboards and taxi tops that show images of star Elisha Cuthbert being abducted, tortured and killed. The images make GM’s suicidal robot look tame by comparison. Captivity producer After Dark Films claims the ads were posted by accident when the wrong art files were sent to the printer. I hope the plot of the film isn’t as flimsy as that excuse. It all adds up to great publicity, of course, and follows in the horror-film tradition of unsettling promotional fare, pioneered by The Texas Chain Saw Massacre and The Last House on the Left. Just keep telling yourself: It’s only a movie ad, it’s only a movie ad …

—Posted by David Gianatasio