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I'm roaring with approval for this interactive sequel, of sorts, to "The Bear," the 2012 Grand Prix-winning commercial from BETC Paris and French movie channel Canal+.
In the original, an ursine auteur sinks his claws into a big-budget medieval action film, fussing like a temperamental Hollywood diva over every aspect of production, from the script and direction to the special effects and score. Ultimately, the spot pulls the rug out from under viewers' expectations with an inspired visual punch line.
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