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Canadian ISP Telus has a hit TV commercial on its hands. Trouble is, it’s prompting people to go out and buy toy hippopotamuses, not the company’s Internet services. It’s the song in the ad that has viewers enthralled: a 1950s Gayla Peevey tune called “I Want a Hippopotamus for Christmas.” Not everyone wants a hippo, the commercial says. Some people want broadband. No, actually they want hippos. Toy hippos—plush, plastic, it doesn’t matter—have been selling like crazy in Calgary.
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