The drop in teenage smoking rates in Canada—down to just 15 percent, per this new ad campaign—has come at a steep price: No one ever has a lighter handy when you need to set your farts on fire. A Pyrrhic victory, indeed. The “15 and Falling” campaign, from Nova Scotia’s health department, also has an interesting Web component, maintaining a list of people, bands, TV shows and more that also (like smoking) used to be cool but now suck. “This is where we celebrate their suckitude,” says the site. This stuff will probably engage the audience a bit more than the usual anti-smoking work. Second spot after the jump. Via Osocio.
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