Canada preparing giant butt-mob for cancer


Taking the flash-mob concept literally, the Colorectal Cancer Association of Canada is staging a "butt-mob" on March 31 to raise awareness for the cause. It's billed as the biggest-ever gathering of butts on Facebook. I dunno, the Republican National Committee has a page. Ha ha! The CCAC's effort, via Ogilvy in Montreal, is called "Get Your Butt Seen," and it underscores the importance of screening for early detection. According to the organization: "Users can upload images of different bottoms that appear to have been taken by a photocopier or upload an image of their own backside and then send it to their friends via e-mail or for posting on Facebook." Hmm, I'd do that even without the cancer tie-in. I'm an ass.

—Posted by David Gianatasio