Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dr. Bronner's soaps might be great, but their package design is so awful that it's almost become a badge of courage for the brand. The labels—whose content, not just design, was once described incisively by this very blog as "crass-ass"—certainly could stand to be a little cleaner. But All-One-Typography's precious design feelings are so hurt that they're actually hosting an unofficial (i.e., not brand-sponsored) contest to redesign Dr. Bronner's labels. I know I often buy products based solely on how much they annoy typographers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in