Can Rogers & Cowan control Cruise?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

We would love to have been a fly on the wall during the negotiations which led Tom Cruise to dump his sister, Lee Ann DeVette, as his flack in favor of hiring Hollywood insider Paul Bloch of Rogers & Cowan. (For the record, DeVette has said she wants to spend more time on Cruise’s charitable activities.) What, after all, is the new PR strategy? For Cruise to go into extended seclusion? Though the headlines about the megastar leaping

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in