Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
What's just as important to advertisers as the Super Bowl? The Puppy Bowl, of course.
The Animal Planet event has now run for 11 "seasons," and this year's sponsors include Bissell, Geico, Dairy Queen, Disney's Zootopia, Hershey, Pedigree, Sheba, Subaru and The Secret Life of Pets.
All of these brands want to make the most of their furry opportunity, and Bissell tapped Olson in Minneapolis (the same agency behind the recent Marhsawn Lynch Skittles home shopping stunt) to make canine magic happen.
At 3 p.m.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in