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What's just as important to advertisers as the Super Bowl? The Puppy Bowl, of course.
The Animal Planet event has now run for 11 "seasons," and this year's sponsors include Bissell, Geico, Dairy Queen, Disney's Zootopia, Hershey, Pedigree, Sheba, Subaru and The Secret Life of Pets.
All of these brands want to make the most of their furry opportunity, and Bissell tapped Olson in Minneapolis (the same agency behind the recent Marhsawn Lynch Skittles home shopping stunt) to make canine magic happen.
At 3 p.m.
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