Can anything make an AirTran flight better?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Cramer-Krasselt's latest campaign for AirTran focuses on phony brainstorming sessions at Mindflow Consulting, supposedly hired to figure out "what AirTran should put on every flight." The two actors work hard in the 15-second clips to elevate the stale-feeling material, and for the most part they do OK, with decent comic timing, delivery and chemistry. They'd be well cast as workmates in a sitcom—perhaps Trust Me would have been better with these two. Some of their discarded brainstormed suggestions—haircuts, Xboxes, Belgian waffles, history lectures—don't sound so implausible, and would go a long way toward reliving the tedium of circling O'Hare for three hours on a foggy night.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in