Can an Ad Campaign for Women's Rights Succeed by Only Featuring Men?

UN Women's new perspective

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Women earn 30 percent less than men for the same work. Some 64 percent of the world's illiterate people are women. Almost 800 women die every day from preventable complications during pregnancy and childbirth.

These are just some of the mind-boggling global injustices cited by UN Women on a new website, HeForShe.org, intended to motivate men to act against gender inequality and violence toward women. Created by Publicis Dallas, the campaign asks men to upload YouTube clips of themselves speaking out in support of women.

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