Campaign puts the A-R-T in Stella Artois

Stella Artois has unveiled the art installation above, titled “The Trap” in Toronto, at the corner of Bloor and Avenue. More pictures of it are available here. We’re told the two-ton, fifteen-feet high piece of beer art (?) will be there until Oct. 25, then moving onto other cities including New York and Sao Paolo. The campaign also includes print, chalk art, a game and coasters—which explain how the trap works. It was created by Lowe Roche in Toronto and Jack Morton.