Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Comedy Central's "Fully Torqued" phallic billboard on Hollywood's Sunset Boulevard touting the new season of its Workaholics sitcom is awfully silly. TMZ claiming that its coverage of the sign is an "Exclu-Stiff" is even sillier. The show follows the lives of three recent college grads—and they finished cum laude, judging from that billboard. I'm not entirely sure what I meant by that, but I'm a firm believer that HBO got a bigger bang for its buck using a similar concept to promote Hung two years ago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in