Cadbury’s gorilla actually a total lightweight

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DDB Stockholm, the agency perhaps best known for its weird McDonald’s ads, whipped up this eye-catching, stomach-turning poster for the Roy Awards, which they tell us is "one of Sweden’s most prestigious awards for commercials." It’s also a major booze fest—so much so that not even Cadbury’s gorilla can hold all the liquor down. See the full poster here.

—Posted by Tim Nudd