Cadbury 'Gorilla,' at 10, Remains One of the Great Offbeat Triumphs of Advertising

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This summer will mark the 10th anniversary of Cadbury’s “Gorilla,” one of the earliest viral advertising hits of the YouTube age.

A decade later, the online spot—from Fallon London and director Juan Cabral—remains a high point of randomly brilliant advertising, revered for its embrace of pure entertainment over product sell, and its inexplicable yet joyfully hilarious vision of a gorilla drumming to “In the Air Tonight.”

In our latest “Best

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