Cadbury Captures the Christmas Joy of Unwrapping Everything in Sight

Fallon London sets kids loose

Britain's tradition of creating ads that deftly capture the holiday spirit continues with this spot by Fallon London for Cadbury, which bundles an entire neighborhood in purple wrapping paper. As children awaken at the crack of dawn on Christmas, they joyfully begin unwrapping everything in site.

The child actors do a great job conveying that wide-eyed excitement for Christmas morning—probably because they actually were having fun tearing a whole set to pieces. Via The Drum.