Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The guy in this Fallon spot for Cadbury's Crunchie Rocks candy starts his Mondays off exactly like I do—in his trailer, blow-drying that feathered '80s hair and rockin' out to "We Don't Need Another Hero." OK, I usually just wake up at my desk and shave in the men's room. And I don't have enough hair to feather. But I am saving up for a trailer. Anyway, in the ad, the guy's prospects soar. A stage crew magically appears and helps him prep, sultry background singers join in, and the trailer falls away as he jams with a band and the crowd goes wild.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in