BusinessWeek launches Apple blog

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

And here we thought we were spending way too much quality time blogging about Apple (albeit with a mutation surrounding this particular obsessive/compulsive disorder that centers around the iPod). BusinessWeek, which now has a number of blogs devoted to broad topics, has just created one entirely devoted to Steve Jobs and his followers. Called predictably, "Byte of the Apple," its first two posts, put up yesterday, talk about Dell almost as much as they talk about Apple.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in