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Hundreds of Los Angeles residents were likely startled to see the plastic perma-grin of Burger King’s mascot in their home security screens as they collected recent Uber Eats orders.
The King made “several hundred” such Uber Eats runs to L.A.-area homes with Amazon Ring doorbell cameras as part of a MullenLowe-led campaign to promote a new partnership between the fast-food chain and the ride-share-run food delivery service.
Burger King then turned the resultant doorstep footage into a 30-second launch spot as well as video ads to be dropped on the brand’s Twitter page.
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