Burger King is like Ashley Madison for meat patties.
In New Zealand, the fast-food chain is encouraging consumers to "cheat on beef" with its new chicken burgers as part of a #MotelBK campaign. BK has taken over an actual motel in Auckland, outfitted the rooms with BK booths and is inviting people to book them and try the chicken burgers (and of course, share photos of their experience socially).
Because what better metaphor for the brand than a seedy roadside love shack for your stomach? It even comes with a hidden-camera-style ad about a man named Peter sneaking out on his beloved Whopper. (The idea isn't actually new, though—BK ran this motel-themed ad about cheating on beef in the U.S. and U.K. years ago.)
Still, BK's New Zealand agency, Colenso BBDO, is on a roll, serving up this work—salty, satisfying, not too nutritious—in the wake of its self-hating pre-roll ads and the crazy spot with the Russian bride.
Even if it is hard for any BK ad to use a grainy cam without smelling ever so slightly like the classic Whopper Freakout.
— Hayley Holt (@theHoltBolt) March 19, 2014
— Leah Panapa (@LeahPanapa) March 24, 2014
Client: Burger KIng
Agency: Colenso BBDO, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Creatives: Brett Colliver, Simon Vicars
Group Business Director: Victoria Graves
Planner: Neville Doyle