Burger King Angers Belgian Monarchy With Cheeky Ad About King Philippe

Controversial work asks, 'Who is the King?'

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In the immortal words of Omar Little, “You come at the king, you best not miss.”

Over the weekend, Burger King sought to promote the late June opening of its first Belgian outlet with a campaign poking a bit of fun at Belgium’s King Philippe. The royal family was very much not amused.

“We told them that we were not happy with them using an image of the king in their campaign,” a palace spokesperson said, according to Reuters.

“Who is the King?” is a fairly simple effort that consists of a

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