Burberry Tells Its Founder's Story in a Beautifully Made Holiday Ad That's Like a Mini Film

Starring Domnhall Gleeson, Sienna Miller, Lily James and Dominic West

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If Thomas Burberry, the founder of the eponymous fashion label, were to star in an early 19th century biopic, it would be a dazzling tale of love, adventure, war and ambition.

It would all revolve around a brooding genius with a vivid imagination and the weight of the world on his shoulders. And naturally, he'd have the kind of dapper charm that couldn't help but make even the most brave and beautiful of women swoon.

At least, that's the upshot of Burberry's shiny, lush, three-minute Christmas ad, which might be better described as a trailer for a superbly casted, if perhaps a bit jumbled, movie that doesn't—and probably won't ever—exist.

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