Budweiser goes big with billiards in Irish ad

DDB and Budweiser fashion a rooftop pool match worthy of giants in the new Irish commercial below, a follow-up to last year’s popular “Lyrics” spot. The cue’s as big as a guided missile, and the spacepod-size balls must weigh a ton. Which, coincidentally, is how the regular-sized game begins to feel after a few too many Buds. In this well-made spot, the billiard balls roll from a building onto the busy streets of L.A., where they could probably do a sight more damage than the giant bubbles Budweiser bounced into traffic a few weeks back.