Bud Light explains why it can’t do 3-D spots

Bud-light-3d

You can always count on Bud Light turning to slapstick for its Super Bowl ads. It is, after all, the brand that paid millions to air a dog biting a crotch during the game in 2004. Bud Light is apparently warming up for the big day with a commercial that aired during the NFC and AFC Championship games yesterday. "3-D Test Commercial" shows why the brand decided against running a 3-D ad—namely, because people will jump through their TVs and into walls trying to get at the beer. The spot's funny enough in a Three Stooges way, and ad agency Cannonball includes a clever little disclaimer: "No stunt people were harmed making this ad because, well, they're stunt people."