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Edgy airline commercials. Who wouldn't want more of those?
"Tell the World," the latest excursion in Delta Airlines' "Keep Climbing" campaign from Wieden + Kennedy New York, delivers an intriguing but turbulent ride.
Last September, the carrier's "Take Off" spot, which focused on a single plane's departure as it sped down a runway, accompanied by narration from Donald Sutherland, veered into territory that was poetic, and a bit unsettling. The flight path now continues even further in that direction.
As in last year's commercial, Smuggler director Adam Berg bypasses soaring planes with sunlight glinting off their wings, and smiley flight staff … in favor of less predictable fare.
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